@article{oai:ksu.repo.nii.ac.jp:00010515,
 author = {涌田, 龍治 and WAKUTA, Ryuji},
 journal = {京都マネジメント・レビュー, Kyoto Management Review},
 month = {Mar},
 note = {This study aimed to reveal the relationship between profitability and customer retention rates in life insurance companies. It examined whether the customers’ repertoire that reflects the deviation of the customer retention rate derived from the negative binomial distribution Dirichlet model affects the profitability of life insurance companies. The results of the partial least squares structural equation modeling reveal the following. First, the profitability of life insurance companies is positively influenced by the customers’ repertoire in accordance with prior research. Second, the profitability of life insurance companies is not influenced by promotions.},
 pages = {53--64},
 title = {生命保険業における収益性と顧客維持率の関係 : PLS-SEM を用いて},
 volume = {36},
 year = {2020},
 yomi = {ワクタ, リュウジ}
}