{"created":"2023-05-15T14:46:51.003554+00:00","id":10521,"links":{},"metadata":{"_buckets":{"deposit":"dc67afbc-7f6d-4ad4-a647-2f6b6cfee781"},"_deposit":{"created_by":11,"id":"10521","owners":[11],"pid":{"revision_id":0,"type":"depid","value":"10521"},"status":"published"},"_oai":{"id":"oai:ksu.repo.nii.ac.jp:00010521","sets":["14:8:1035"]},"author_link":["22116"],"control_number":"10521","item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2020-09-01","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"57","bibliographicPageStart":"41","bibliographicVolumeNumber":"37","bibliographic_titles":[{"bibliographic_title":"京都マネジメント・レビュー"},{"bibliographic_title":"Kyoto Management Review","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本稿の目的は，企業スポーツの文脈におけるコーズ・リレーティド・マーケティング（CRM）とトライアルが消費者に与える効果を明らかにすることにある．ここでは，次の3 つが明らかとなる．第1 に，企業スポーツの文脈においても先行研究と同様に，消費者は対象企業の社会的責任イメージ（CSRI）と当該企業への態度および当該製品の購買意図を高めるという点である．第2 に，スポーツのイメージへ同一視する消費者は連鎖的な反応を示すという点である．まず，CSRI を肯定的に評価し，次に態度を改善させ，最後に，購買意図を持つようになる．第3 に，CRM とトライアルの効果は異なるという点である．CRM を認知するとCSRI のみを高く見積もる傾向になる．一方で，トライアルによって態度が購買意図へよりスムーズに進んでいく．","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"京都産業大学マネジメント研究会"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA1167166X","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1347-5304","subitem_source_identifier_type":"PISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"涌田, 龍治","creatorNameLang":"ja"},{"creatorName":"ワクタ, リュウジ","creatorNameLang":"ja-Kana"},{"creatorName":"WAKUTA, Ryuji","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2020-10-22"}],"displaytype":"detail","filename":"KMR_37_41.pdf","filesize":[{"value":"920.7 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KMR_37_41.pdf","url":"https://ksu.repo.nii.ac.jp/record/10521/files/KMR_37_41.pdf"},"version_id":"b117001b-578c-4294-9122-9155f3dd33b6"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"企業スポーツ","subitem_subject_scheme":"Other"},{"subitem_subject":"コーズ・リレーティド・マーケティング","subitem_subject_scheme":"Other"},{"subitem_subject":"トライアル","subitem_subject_scheme":"Other"},{"subitem_subject":"スポンサーシップ","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"企業スポーツにおけるコーズ・リレーティド・マーケティングとトライアル","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"企業スポーツにおけるコーズ・リレーティド・マーケティングとトライアル","subitem_title_language":"ja"},{"subitem_title":"Cause Related Marketing and Product Trial in the Context of Japanese Company Sports","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"11","path":["1035"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2020-10-22"},"publish_date":"2020-10-22","publish_status":"0","recid":"10521","relation_version_is_last":true,"title":["企業スポーツにおけるコーズ・リレーティド・マーケティングとトライアル"],"weko_creator_id":"11","weko_shared_id":-1},"updated":"2023-12-04T01:40:45.865700+00:00"}