{"created":"2023-05-15T14:42:09.047184+00:00","id":2297,"links":{},"metadata":{"_buckets":{"deposit":"9b8b44ee-ddca-482a-8cff-9e7b02b10a18"},"_deposit":{"created_by":3,"id":"2297","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"2297"},"status":"published"},"_oai":{"id":"oai:ksu.repo.nii.ac.jp:00002297","sets":["14:8:115"]},"author_link":["22159"],"control_number":"2297","item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2013-03","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"63","bibliographicPageStart":"43","bibliographicVolumeNumber":"22","bibliographic_titles":[{"bibliographic_title":"京都マネジメント・レビュー"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本稿では，モーニング娘。とAKB48という2つのアイドルグループをビジネスシステムとして捉えることで，それら の2つのグループが高い経済的成果を上げ続けている理由を分析する．モーニング娘。に長期に渡る成功をもたらしたのは，アイドルグループをブランドとして捉え，企業が新製品を投入することでブランドの長期に渡る生存を図るように， メンバーの入れ替えを繰り返すことで，グループの長命化を可能にしたことにある．AKB48の空前絶後と言われる成功の理由は，小劇場において毎日公演を行うことにより，仮説・検証のサイクルを高速で回し，グループを顧客のニーズに高いレベルで適合させ，核となる顧客をつくりあげた上で，それらの顧客に複数のCDを購入させるライブアイドルの手法を発展的に導入し，新しいビジネスシステムを創造したことにある．","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"京都産業大学マネジメント研究会"}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA1167166X","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"1347-5304","subitem_source_identifier_type":"PISSN"}]},"item_10002_version_type_20":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_version_resource":"http://purl.org/coar/version/c_970fb48d4fbd8a85","subitem_version_type":"VoR"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"箕輪, 雅美","creatorNameLang":"ja"},{"creatorName":"MINOWA, Masami","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-09-30"}],"displaytype":"detail","filename":"KMR 22_43.pdf","filesize":[{"value":"446.7 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KMR 22_43.pdf","url":"https://ksu.repo.nii.ac.jp/record/2297/files/KMR 22_43.pdf"},"version_id":"7d5583cb-10f0-40a4-9649-a0a190481ba0"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"モーニング娘。とAKB48のビジネスシステム : その生成プロセスと新奇性・競争優位性","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"モーニング娘。とAKB48のビジネスシステム : その生成プロセスと新奇性・競争優位性","subitem_title_language":"ja"},{"subitem_title":"The business models of “Morning musume” and “AKB48”","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"3","path":["115"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2017-09-30"},"publish_date":"2017-09-30","publish_status":"0","recid":"2297","relation_version_is_last":true,"title":["モーニング娘。とAKB48のビジネスシステム : その生成プロセスと新奇性・競争優位性"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-12-12T00:25:27.165360+00:00"}