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Profitability, Customer Satisfaction and Promotion in the Service Industry : A Comparative Study of Life Insurance and Professional Sports Services in Japan
http://hdl.handle.net/10965/00010850
http://hdl.handle.net/10965/000108500e73de8d-5af3-4467-8f14-0a1adc70ff7b
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
KMR_42_61.pdf (358.2 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2023-04-25 | |||||
| タイトル | ||||||
| タイトル | Profitability, Customer Satisfaction and Promotion in the Service Industry : A Comparative Study of Life Insurance and Professional Sports Services in Japan | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | customer satisfaction | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | profitability | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | promotion | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | sports marketing | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
涌田, 龍治
× 涌田, 龍治 |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | This study aims to empirically clarify the relationship between profitability and customer satisfaction in the service industry, focusing on the influence of promotions. Specifically, partial least squares structural equation modelling (PLS-SEM) is used to clarify the following two aspects. First, the profitability of Japanese professional soccer teams is not entirely explained by customer satisfaction to the same extent as that of life insurance. Second, contrary to life insurance, this profitability is negatively affected by promotions. In other words, marketers of professional sports services are in a dilemma, as the more marketing they do, the more they reduce profitability. Hence, the relationship between profitability and customer satisfaction varies in strength across services in the sense that promotion has contrasting effects in life insurance and professional sports services. | |||||
| 書誌情報 |
ja : 京都マネジメント・レビュー en : Kyoto Management Review 巻 42, p. 61-80, 発行日 2023-03-01 |
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| 出版者 | ||||||
| 出版者 | 京都産業大学マネジメント研究会 | |||||
| ISSN | ||||||
| 収録物識別子タイプ | PISSN | |||||
| 収録物識別子 | 1347-5304 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AA1167166X | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
